Not to brag, but...

As the proud daughter of a former beer-truck driver, I couldn't help noticing this stellar advertising slogan on a can of Danish Carlsberg beer the other day:

"Probably" the best beer in the world??  After growing up surrounded by pompous, over-the-top American advertising, this seems so funny and wishy-washy to me.  I'm used to hearing about the "king of beers" and "champagne of beers."  As for Carlsberg....hey, you'll probably like it, and maybe you won't, but you know, whatever.